Begin from last year, China leather enterprises encounter a hitherto unknown currents. In raw material prices, rising labor costs, RMB appreciation, export growth decline, the funding environment hasten, price of factor of production increase, the financial tsunami, a variety of adverse circumstances, as labor concentrated model the tanning industry, upstream from the raw materials, to the middle reaches of the manufacturers, and then to the downstream of the traders, in the leather industry chain every link, all feel the cold in winter, have quite one part enterprise is in stop production or close to the edge.
Dutch act or wait for death? This is a tough proposition. ” Who moved my cheese” the world’s best-selling book, interpretation of the life of a truth: change is the only constant.
In all sorts of crisis, the Pearl River Delta in small tannery enterprises how to face the life death strain proposition?
Change is the hard truth
According to the National Bureau of statistics data, since last year, Shenzhen, Dongguan, Zhongshan, the company has gradually reduced the number of orders, reducing the scale of production. Leather, footwear, luggage, furniture, plastic products, electronic machinery and other traditional bulk exports considerably fall after a rise or fall. Take Shenzhen as an example, luggage shoes export growth of 3.9%, than going up year drop 16.2%; furniture and parts of the export growth of 16.3%, down 23.7%; textile and garment exports fell 14.5%.
According to the Guangdong Footwear Manufacturers Association Deputy Secretary-General Yang forest introduction to the export of footwear, for example, RMB appreciation cause export profit drops; domestic CPI rose and caused the rising costs of raw materials. ” Foreign orders can not meet, and even some enterprises haven’t understand what is going on.” Under the dual influence, industry reshuffle is intensifying.
In addition, taking into account the environmental problem, Guangdong provincial government hopes that the labor-intensive enterprises in production link is transferred out of the Pearl River Delta, such as furniture manufacturing, leather processing, hardware manufacturing, clothing and footwear production and other eight labor-intensive industry, begin from last year, there is a group of tannery enterprises have to relocate or close, tannery enterprises situation very bad. ” Double transfer” ( transfer and transformation of ideas become the leather enterprises ) to deal with the common practice of” winter”.
Transfer is overwhelmed by the production base moved elsewhere. Yang Ye said, taking Dongguan, Shenzhen as an example, the last factory assembled to gradually into the city center, the operation cost of natural increase. Yang forest suggests that these enterprises to Guangdong Western and Northern development.
In terms of the transformation, there are three ways, one is to go in the high-end line of products, control the size of300 people to 500people, the factory is the most appropriate; two is the enterprise to change management ideas, hit out actively, look for brands, reduce risk; three is composed of foreign trade to domestic sales hit her brand.
” The backward productive forces, will be washed out by the market”, Guangdong provincial Party Secretary Wang Yang high-profile criticism of the medium and small businesses fail, he thinks facing economic hardship key must have the confidence, the government cannot save the backward productive forces. While science and technology is to drive the first essential factor of productivity, the enterprise cannot rely on the government, to take remedial actions, and to save, to use science and technology to the armed forces.
In fact, accelerate innovation of science and technology, is not only the difficulties to deal with the crisis, dissolve a venture, achieve sustainable development fundamental way, more is to promote the leather industry to achieve a major breakthrough in the important strength, will also be Guangdong leather industry to achieve sustainable development of the route one must take.
How to change the crisis?
In response to the global financial crisis, promote the healthy development of China’s economy, from the three quarter of 2008, the country published a series of aggressive monetary and fiscal policy, such as lowering the deposit and loan interest rates,3 years to invest 4trillion to start domestic demand.
The government started to deal with the economic crisis of the plan, and the enterprise as the main body stand on one’s own, should shoulder the responsibility of innovative self-help. Experts have suggested, export-oriented enterprises can be turned to the domestic market, open up a new road, development potential market, at the same time, the expansion of domestic demand. In the domestic market as the main enterprises in technology and design innovation, taking the difference of development path, avoid product homogenization of competition, the implementation of brand development strategy.
Thus, in the face of the economic crisis brought difficulty, leather industry to manage the current challenge, answer actively, cultivate the ability of independent innovation and market development capabilities, expand their brand will become the Guangdong leather industry future development direction. For example, leather leather goods are Shiling,30 years achievements of regional brand. Shiling leather industry has a well-known trademark in China1, product of Chinese famous brand 1, Guangdong Province famous trademark1and a number of brand-name products in Guangdong province. At the same time, the collective trademark” Shiling leather” in effective publicity and promotion, in the industry have also made a good reputation.
In addition, experts also said, if there is no leather enterprises to seize the current opportunity, cultivate the ability of independent innovation and market development capabilities, independent brand, will be transferred in the industry to lose the opportunity of development. Guangdong leather industry current brand strategy is in brand development stage, the implementation of brand strategy, do do greatly strong brand, promote the growth of the domestic market, will become the leather industry future development direction.
To some extent, China leather industry current impairment and distress is not China leather industry reshuffle, the survival of the fittest opportunity, market limited capacity determines the survival of the fittest is the development of enterprises eternal law, survival of the fittest, this is a reasonable competitive process. Therefore, China ‘s small and medium enterprises will face market re-reshuffle crisis. I believe that through this round of adjustment, development of the industry more normative and more energetic.
Innovation of science and technology to build the road of transformation
The global financial tsunami to the industry brought hitherto unknown difficulties, but also to the industry brought the industry upgrades in the round of important historical opportunity. Guangdong tanning industry depends on the enhancement of innovation ability as the core, increase industry hard power and soft power construction, improving the science and technology and brand contribution rate.
The development of the enterprise needs a large number of professional talents, and without the talent will be unable to achieve sustainable development, therefore, leather enterprises should attach great importance to professionals in the reserve, and the need to adopt a series of measures, vigorously the introduction of design, production management, marketing and other aspects of the talent. Taking effective measures, create comfortable living environment and a favorable working environment, attract a large number of high-quality leather products, chemical industry, design and other professional graduates into the leather industry practice and roots down business.
Enterprises should actively with relevant institutions, training of skilled workers, production line design and other aspects of personnel. At the same time, we should strengthen the labor occupation training, actively training design and skilled technical personnel, improve their comprehensive quality.
To make a long story short, vigorously promote scientific and technological innovation, will allow more enterprises in the winter to see hope, increase the confidence and courage to overcome the cold, and the future of Guangdong tanning industry innovation and sustainable development of a far-reaching impact.
